Mixed Media Style at Aceable

In 2022, in partnership with a co-worker, we set out to create a new design style that would truly express and represent our brand’s personality. We wanted something unique, fun, and enjoyable to animate—while also being eye-catching for our students. At the time, Aceable didn’t have its own distinct brand style, and as our media channels grew, that felt like a big miss. Around the same time, we received a request for a series of state-specific promo videos showcasing our Real Estate courses, which would live on our newly redesigned landing pages. It was the perfect opportunity to actively develop our new brand style. We wanted to break the stereotype that Real Estate courses are always boring and dreadful—instead, our promo videos needed to reflect how fun and engaging our courses actually are. The mixed media style was the perfect approach. By combining real-life images with vector elements, we struck a balance between professionalism and credibility while adding a playful touch with colors and movement.